Data protection

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Introduction

With the following privacy policy we would like to inform you about which types of personal data (hereinafter also referred to as "data") we process for what purposes and to what extent The privacy policy applies to all processing of personal data carried out by us, both within the framework the provision of our services as well as in particular on our web pages, in mobile applications as well as within external online presence, such as our social media profiles (collectively referred to as "online offer").

    Status: 30. July 2019

    Contents

    Responsible

    Please provide the details of the data protection officer:

    Authorized representatives : Mykhailo Teslenko (CEO)

    E-Mail-Adresse: info[at]ukraine-adventures.de

      Overview of the processing

      The following summary summarizes the types of data processed and the purposes of their processing and refers to the individuals concerned.

      Types of processed data

      • Inventory data (names, addresses, etc.).

      • Content data (text input, photographs, videos).

      • Contact details (e-mail, telephone numbers).

      • Meta / communication data (device information, IP addresses).

      • Usage data (visited websites, interest in content, access times).

      • Contract data (subject matter, duration, customer category).

      Categories of affected persons

      • Business and contractor.

      • Interested persons.

      • Communication partner.

      • Customer.

      • Users (website visitors, users of online services).

      Purposes of processing

      • Providing our online offer and user-friendliness.

      • Visit Action evaluation.

      • Office and organizational procedures.

      • Interest-based and behavioral marketing.

      • Contact requests and communication.

      • Conversion measurement (measurement of the effectiveness of marketing measures).

      • Profiling (creating profiles of users).

      • Remarketing.

      • Range measurement (access statistics, recognition of returning visitors).

      • Tracking (Interessens-/verhaltensbezogenes Profiling, Cookies).

      • Contractual services and service.

      • Management and answering of inquiries.

       

      Relevant legal bases

      In the following, we share the legal basis of the General Data Protection Regulation (DSGVO), on the basis of which we process the personal data. Please note that in addition to the provisions of the GDPR, the national data protection regulations may apply in your home or country of residence.

      • Consent (Article 6 (1) (1) (a) GDPR) - The data subject has consented to the processing of the personal data concerning him for one or more specific purposes.

      • Performance of the contract and pre-contractual inquiries (Article 6 (1) sentence 1 (b) GDPR) - The processing is necessary for the performance of a contract of which the data subject is a party or for the performance of pre-contractual measures, at the request of the data subject respectively.

      • Legal obligation (Article 6 (1) sentence 1 (c) GDPR) - The processing is necessary to fulfill a legal obligation to which the person responsible is subject.

      • Legitimate interests (Article 6 (1) (1) (f) of the GDPR) - Processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject protecting personal security Data require, outweigh.

        Safety measures

        We will take appropriate technical and organizational measures in accordance with the law, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, the different probabilities of occurrence and the extent of the threat to the rights and freedoms of individuals to ensure a level of protection appropriate to the risk.

        Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as their access, input, transfer, availability and segregation. We have also set up procedures to ensure the enjoyment of data subject rights, the erasure of data and responses to the threat to data. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures according to the principle of data protection, through technology design and privacy-friendly default settings.

        SSL encryption (https) : In order to protect your data transmitted via our online offer, we use SSL encryption. You will recognize such encrypted connections with the prefix https: // in the address bar of your browser.

        Transmission and disclosure of personal data

        As part of our processing of personal information, data may be transmitted to or disclosed to other entities, companies, legally independent organizational units or individuals. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a web page. In such case, we comply with the legal requirements and in particular conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

        Data Transfer within the Organization : We may transfer personal information to other locations within our organization or grant access to such information. If this transfer is for administrative purposes, the transfer of the data is based on our legitimate commercial and business interests or takes place if it is necessary for us to fulfill our contractual obligations or if the parties have given their consent or a legal permit.

        Data processing in third countries

        If we process data in a third country (ie, outside the European Union (EU), the European Economic Area (EEA)) or processing in the context of the use of third party services or the disclosure or transfer of data to other persons, entities or companies takes place, this is done only in accordance with the legal requirements.

        Except as expressly provided, or as required by contract or law, we process or disclose the data only in third countries with a recognized level of privacy, including those certified under the Privacy Shield, or on the basis of specific warranties, such as contractual obligations so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the European Commission: https://ec.europa.eu/info/law/law-topic/data) -protection / international-dimension-data-protection_en ).

        Use of cookies

        "Cookies" are small files that are stored on users' devices Cookies can be used to store various information, such as the language settings on a website, the login status, a shopping cart or the location where a video is viewed was, belong.

        Cookies are usually also used when the interests of a user or his behavior (eg viewing of certain content, use of functions, etc.) are stored on individual websites in a user profile. Such profiles are used, for example, to display to the users content that corresponds to their potential interests. This process is also referred to as "tracking", ie tracking the potential interests of the users. The term "cookies" also includes other technologies that perform the same functions as cookies (for example, if users' information is stored using pseudonymous online identifiers, also known as "user IDs").

        If we use cookies or "tracking" technologies, we will inform you separately in our privacy policy.

        Information about legal bases: On which legal basis we process your personal data with the help of cookies, depends on whether we ask you for a consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the informed consent. Otherwise, the data processed by means of cookies will be processed on the basis of our legitimate interests (eg in the course of a business operation of our online offer and its improvement) or, if the use of cookies is required, in order to fulfill our contractual obligations.

        Withdrawal and opposition (opt-out): Regardless of whether the processing is based on a consent or legal permission, you have at any time the possibility to revoke a given consent or to object to the processing of your data by cookie technologies (collectively referred to as " Opt-out ").

        You may initially declare your opposition by means of the settings of your browser, eg by deactivating the use of cookies (whereby the functionality of our online offer may be restricted).

        An objection to the use of cookies for online marketing purposes can be made through a variety of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU page http: //www.youronlinechoices.com/ or generally explained on http://optout.aboutads.info .

        Processing of cookie data on the basis of a consent : Before we process or process data within the scope of the use of cookies, we ask the users for an always revocable consent. Before consent has been given, cookies may be used that are necessary for the operation of our online offer. Their use is based on our interest and the interest of the users in the expected functionality of our online offer.

        • Processed data types: usage data (websites visited, interest in content, access times), meta / communication data (device information, IP addresses).

        • Affected persons: Users (website visitors, users of online services).

        • Legal basis: Consent (Article 6 (1) (1) (a) GDPR), Legitimate interests (Article 6 (1) (1) (f) of the GDPR).

        Commercial and business services

        We process data of our contractual and business partners, eg customers and interested parties (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships and related measures and in the context of communication with the contracting parties (or pre-contractual), for example, to requests answer.

        We process this data in order to fulfill our contractual obligations, to safeguard our rights and for the purposes of the administrative tasks associated with this information as well as the entrepreneurial organization. Within the scope of the applicable law, we only pass on the data of the contracting parties to third parties insofar as this is necessary for the aforementioned purposes or for the fulfillment of legal obligations or with the consent of the contractual partners (eg to participating telecommunications, transport and other auxiliary services as well as subcontractors , Banks, tax and legal advisers, payment service providers or tax authorities). Further processing forms, eg for marketing purposes, will inform the contractual partners in the context of this privacy policy.

        Which data for the aforementioned purposes are necessary, we inform the contracting parties before or in the context of the data collection, eg in on-line forms, by special marking (eg colors) and / or symbols (eg asterisk), or in person with.

        We delete the data after expiration of legal warranty and comparable obligations, ie, basically after expiration of 4 years, unless the data are stored in a customer account, eg, as long as they have to be kept for legal reasons of archiving (eg for Tax purposes usually 10 years). Data that has been disclosed to us as part of an order by the contractor, we delete according to the specifications of the contract, in principle after the end of the contract.

        Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and privacy notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

        Economic analysis and market research : For economic reasons and to be able to recognize market tendencies, wishes of the contractors and users, we analyze the data available to us for business transactions, contracts, inquiries, etc., whereby in the group of affected persons contracting parties, prospective customers, customers, Visitors and users of our online offer can fall.

        The analyzes are carried out for the purpose of business analysis, marketing and market research (eg to determine customer groups with different characteristics). In doing so, we can, if available, take into account the profiles of registered users together with their details, eg on services used. The analyzes are for us alone and will not be disclosed externally unless they are anonymous analyzes with summarized, ie anonymised values. Furthermore, we take the privacy of the users into account and process the data as a pseudonym for analysis purposes and, if possible, anonymously (eg as aggregated data).

        Travel-related services : We process the data of our customers and prospects (uniformly referred to as "customers") according to the underlying contractual relationship.We can also process the information on the characteristics and circumstances of persons or their belongings, if this is required under the contractual relationship These may be, for example, personal life circumstances, mobile assets and the financial situation.

        In the context of our assignment, it may be necessary for us to process special categories of data within the meaning of Art. 9 (1) GDPR, in particular information on the health of a person. The processing takes place in order to protect the health interests of the customers and otherwise only with the consent of the customers.

        If necessary for the fulfillment of the contract or required by law, or consented by the customer or disclosed on the basis of our legitimate interests or we transmit the data of the customer eg to the service providers involved in the fulfillment of the travel services.

        • Processed data types: inventory data (names, addresses, etc.), payment data (bank details, invoices, payment history), contact data (e-mail, telephone numbers), contract data (subject matter, duration, customer category), usage data (visited websites, interest in content, access times ), Meta / communication data (device information, IP addresses).

        • Affected persons: prospective customers, business and contractual partners, customers.

        • Purposes of Processing: Contractual Services and Services, Contact Inquiries and Communications, Office and Organizational Procedures, Request and Receive Management, Visitor Action Evaluation, Interest and Behavioral Marketing, Profiling (Creation of User Profiles).

        • Legal basis: fulfillment of the contract and pre-contractual inquiries (Article 6 (1) sentence 1 (b) GDPR), legal obligation (Article 6 (1) sentence 1 (c) GDPR), legitimate interests (Article 6 para. 1 sentence 1 lit. DSGVO).

        contact

        When contacting us (eg via contact form, e-mail, telephone or via social media), the details of the requesting persons are processed, as far as this is necessary to answer the contact requests and any requested measures.

        Responding to the contact requests in the context of contractual or pre-contractual relationships is to fulfill our contractual obligations or to answer (pre) contractual requests and otherwise on the basis of legitimate interests in answering the requests.

        • Processed data types: inventory data (names, addresses, etc.), contact data (e-mail, telephone numbers), content data (text input, photographs, videos).

        • Affected persons: Communication partners .

        • Purposes of processing: contact requests and communication.

        • Legal basis: Performance of the contract and pre-contractual inquiries (Article 6 (1) sentence 1 (b) GDPR), entitled interests (Article 6 (1) (1) (f) of the DSGVO).

        Provision of the online offer and web hosting

        To provide our online offer safely and efficiently, we use the services of one or more web hosting providers whose servers (or servers managed by them) can access the online offer. For these purposes, we may use infrastructure and platform services, computing capacity, storage and database services, as well as security and technical maintenance services.

        The data processed in the provision of the hosting offer may include all information relating to the use and communication of the users of our online offer. This includes, on a regular basis, the IP address necessary to deliver the content of online content to browsers, and all submissions made within our online offer or web pages.

        E-mail delivery and hosting: The webhosting services we use also include the sending, receiving and saving of e-mails. For these purposes, the addresses of the recipients and senders as well as further information regarding the e-mail delivery (eg the participating providers) as well as the contents of the respective e-mails are processed. The aforementioned data may also be processed for purposes of SPAM detection. We ask you to note that e-mails on the Internet are generally not encrypted. As a rule, e-mails are encrypted on the transport route, but (if no so-called end-to-end encryption method is used) not on the servers from which they are sent and received.

        Collection of access data and log files : We ourselves (or our web hosting provider) collect data for every access to the server (so-called server log files). The server logfiles can contain the address and name of the retrieved web pages and files, the date and time of retrieval, transferred data volumes, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP address. Addresses and the requesting provider belong.

        The server log files can be used for security purposes, for example, to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and second, to ensure the utilization of the servers and their stability.

        • Processed data types: content data (text input, photographs, videos), usage data (websites visited, interest in content, access times), meta / communication data (device information, IP addresses).

        • Affected persons: Users (website visitors, users of online services).

        • Legal basis: legitimate interests (Article 6 (1) sentence 1 (f) of the DSGVO).

        Online marketing

        We process personal data for the purpose of online marketing, including in particular the presentation of advertising and other content (collectively referred to as "content") based on potential interests of users and the measurement of their effectiveness.

        For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar methods are used by means of which the information relevant to the presentation of the aforementioned contents to the user is stored. This information may include, for example, content viewed, web pages visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information on the times of use. If users have consented to the collection of their location data, they can also be processed.

        It also stores the IP addresses of the users. However, we use IP-masking techniques (ie pseudonymization by shortening the IP address) to protect users. In general, in the online marketing process, no clear data of the users (such as e-mail addresses or names) are stored, but pseudonyms. That is, we as well as the providers of online marketing methods do not know the actual identity of the users, but only the information stored in their profiles.

        The information in the profiles is usually stored in the cookies or similar procedures. These cookies can later generally also on other websites that use the same online marketing method, read and analyzed for purposes of displaying content as well as be supplemented with other data and stored on the server of the online marketing process provider.

        By way of exception, clear data can be assigned to the profiles. This is the case if, for example, the users are members of a social network whose online marketing process we use and the network connects the profiles of the users in the aforementioned information. We ask you to note that users can make additional agreements with the providers, eg by consent during the registration process.

        In principle, we only have access to summarized information about the success of our advertisements. However, in the context of so-called conversion measurements, we can examine which of our online marketing methods led to a so-called conversion, ie, for example, to a contract with us. The conversion measurement is used solely to analyze the success of our marketing efforts.

        Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, users' data will be processed based on our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

        • Processed data types: usage data (websites visited, interest in content, access times), meta / communication data (device information, IP addresses).

        • Affected persons: users (website visitors, users of online services), interested parties.

        • Purposes of processing: tracking (interest / behavioral profiling, cookies), remarketing, visit-action evaluation, interest-based and behavioral marketing, profiling (profiling of users), conversion measurement (measurement of the effectiveness of marketing measures), range measurement (access statistics, recognition of returning visitors) ,

        • Security measures: IP masking (pseudonymization of the IP address).

        • Legal basis: Consent (Article 6 (1) (1) (a) GDPR), Legitimate interests (Article 6 (1) (1) (f) of the GDPR).

        • Opposition possibility (opt-out): We refer to the privacy policy of the respective provider and the contradictions given to the providers (so-called "opt-out"). Unless an explicit opt-out option has been specified, there is the possibility that you disable cookies in the settings of your browser. However, this can restrict functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu . b) Canada: https://www.youradchoices.ca/choices . c) USA: https://www.aboutads.info/choices . d) Territorial:http://optout.aboutads.info.

        Deployed services and service providers:

        Presence in social networks

        We maintain online presence within social networks to communicate with or provide information about our users.

        We point out that data of the users outside the area of ​​the European Union can be processed. This can result in risks for the users, because for example the enforcement of the rights of the users could be made more difficult. With respect to US providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we point out that they are committed to respecting EU privacy standards.

        Furthermore, the data of the users within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created on the basis of the user behavior and resulting user interests. The usage profiles can in turn be used, for example, to switch advertisements inside and outside the networks that are supposed to correspond to the interests of the users. For these purposes, cookies are usually stored on the computers of the users, in which the user behavior and the interests of the users are stored. Furthermore, in the usage profiles, data can also be stored independently of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).

        For a detailed description of the respective forms of processing and the possibilities of opting out (opt-out), we refer to the privacy statements and information provided by the operators of the respective networks.

        Also in the case of requests for information and the assertion of data subject rights, we point out that these can be claimed most effectively from the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, then you can contact us.

        • Processed data types: inventory data (names, addresses, etc.), contact data (e-mail, telephone numbers), content data (text input, photographs, videos), usage data (websites visited, interest in content, access times), meta / communication data (device data). Information, IP addresses).

        • Affected persons: Users (website visitors, users of online services).

        • Purposes of processing: contact requests and communication, tracking (interest / behavioral profiling, cookies), remarketing, reach measurement (access statistics, recognition of returning visitors).

        • Legal basis: legitimate interests (Article 6 (1) sentence 1 (f) of the DSGVO).

        Deployed services and service providers:

        Plugins and embedded functions as well as content

        Wir binden in unser Onlineangebot Funktions- und Inhaltselemente ein, die von den Servern ihrer jeweiligen Anbieter (nachfolgend bezeichnet als "Drittanbieter”) bezogen werden. Dabei kann es sich zum Beispiel um Grafiken, Videos oder Social-Media-Schaltflächen sowie Beiträge handeln (nachfolgend einheitlich bezeichnet als "Inhalte”).

        The integration always requires that the third-party providers of this content process the IP address of the users, since they would not be able to send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We endeavor to use only those content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website.

        Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, users' data will be processed based on our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

        • Processed data types: usage data (websites visited, interest in content, access times), meta / communication data (device information, IP addresses).

        • Affected persons: Users (website visitors, users of online services).

        • Purposes of Processing: Providing our online offering and usability, contractual services and service.

        • Legal basis: legitimate interests (Article 6 (1) sentence 1 (f) of the DSGVO).

        Deployed services and service providers:

        • Google Fonts: We integrate the fonts (\ "Google Fonts \") of the provider Google, whereby the data of the users are used solely for the purpose of displaying the fonts in the user's browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their consistent presentation and taking into account possible licensing restrictions for their integration. Service Providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent Company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/ ; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (ensuring privacy levels when processing data in the US): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active .

        • OpenStreetMap: We integrate the maps of the service \ "OpenStreetMap \", which are offered by the OpenStreetMap Foundation (OSMF) based on the Open Data Commons Open Database License (ODbL). The data of the users are used by OpenStreetMap exclusively for the purpose of displaying the map functions and for caching the selected settings. Such data may include, but are not limited to, users' IP addresses and location data, but they are not collected without their consent (usually as part of their mobile device settings). Service Provider: OpenStreetMap Foundation (OSMF); Website: https://www.openstreetmap.de ; Privacy Policy: https://wiki.openstreetmap.org/wiki/Privacy_Policy .

        • ReCaptcha: We integrate the function \ "ReCaptcha \" to detect bots, eg when entering online forms. The behavioral information of the users (eg mouse movements or queries) are evaluated in order to distinguish people from bots. Service Providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent Company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://www.google.com/recaptcha/ ; Privacy Policy: https://policies.google.com/privacy ; Privacy Shield (ensuring privacy levels when processing data in the US): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active ; Opposition possibility (opt-out): opt-out plugin:http://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertisements: https://adssettings.google.com/authenticated .

        Deletion of data

        The data processed by us will be deleted in accordance with the legal requirements, as soon as their consent for processing is revoked or other permissions are omitted (eg, if the purpose of the processing of this data has been omitted or they are not necessary for the purpose).

        Unless the data is deleted because it is necessary for other and legitimate purposes, its processing is limited to these purposes. That is, the data is locked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons or whose storage is required to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

        Further information on the deletion of personal data may also be provided in the context of the individual data protection notices of this privacy policy.

          Modification and update of the privacy policy

          We ask you to regularly inform yourself about the content of our privacy policy. We will adjust the Privacy Policy as soon as the changes to the data processing we make require it. We will inform you as soon as the changes require your participation (eg consent) or other individual notification.

          Rights of data subjects

          As DSPRO interested parties, you are entitled to various rights, in particular from Articles 15 to 18 and 21 DS-GVO:

          • Right to object: You have the right at any time, for reasons that arise from your particular situation, against the processing of personal data relating to you which, on the basis of Art. 6 para. 1 lit. e or f DSGVO takes an objection; this also applies to profiling based on these provisions. If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail.
          • Withdrawal with consent: You have the right to revoke granted consent at any time.
          • Right to information: You have the right to request a confirmation as to whether the data in question is being processed and for information about this data as well as for further information and copying of the data in accordance with legal requirements.
          • Right to correction: You have the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you in accordance with the legal requirements.
          • Right to deletion and limitation of processing: You have the right, in accordance with the statutory provisions, to demand that data relating to you be deleted immediately, or, alternatively, to demand a restriction of the processing of the data in accordance with the statutory provisions.
          • Right to Data Portability: You have the right to receive data relating to you that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request their transmission to another person in charge.
          • Complaint to the supervisory authority: You also have the right, in accordance with the legal requirements, to a supervisory authority, in particular in the Member State of your usual place of residence, employment or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.

          definitions

          This section provides an overview of the terminology used in this Privacy Policy. Many of the terms are taken from the law and defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended above all to aid understanding. The terms are sorted alphabetically.

          • Visitor Action Evaluation: "Conversion Tracking" is a method of determining the effectiveness of marketing activities. As a rule, a cookie is stored on users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website (eg we can thus see whether the ads we have posted on other websites have been successful).
          • IP-Masking: "IP-Masking" refers to a method in which the last octet, ie the last two numbers of an IP address are deleted, so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymizing processing techniques, especially in online marketing.
          • Interest-Based and Behavioral Marketing: Interesting and / or behavioral marketing is when potential interest of users in ads and other content is defined as accurately as possible. This is done on the basis of information on their pre-behavior (eg, finding and staying on certain websites, buying behavior or interaction with other users), which are stored in a so-called profile. As a rule, cookies are used for these purposes.
          • Conversion measurement: Conversion measurement is a process that can be used to determine the effectiveness of marketing measures. As a rule, a cookie is stored on users' devices within the websites where the marketing activities are carried out and then called up again on the target website (eg we can see if the advertisements we have posted on other websites have been successful).
          • Profiling: "profiling" refers to any type of automated processing of personal data that involves the use of such personal information to identify certain personal aspects pertaining to a natural person (depending on the type of profiling, this includes information relating to that person) Age, gender, location data and activity data, interaction with websites and their content, shopping behavior, social interactions with other people), to analyze, to evaluate or to predict (eg interests in certain content or products, click behavior on a website or the whereabouts). For profiling purposes, cookies and web beacons are often used.
          • Reach measurement : Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and may include the behavior or interests of visitors to certain information, such as content from websites. With the help of the range analysis, website owners can recognize, for example, at what time visitors visit their website and what content they are interested in. As a result, they can, for example, better optimize the contents of the website for the needs of their visitors. For purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors for more accurate analysis of how to use an online offer.
          • Remarketing: "Remarketing" or "retargeting" is used when, for example, it is noted for advertising purposes for which products a user has been interested in a website in order to remind the user on other websites about these products, eg in advertisements ,
          • Tracking: "Tracking" is when the behavior of users across multiple online offers can be traced. As a rule, with regard to the online offers used, behavioral and interest information is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information may then be used, for example, to display advertisements to users that are allegedly in accordance with their interests.
          • Processing: "Processing" means any process performed with or without the aid of automated procedures or any such process associated with personal data. The term extends far and includes virtually every handling of data, whether it is collecting, evaluating, storing, transmitting or deleting.

           

          Created with Datenschutz-Generator.de by Dr. med. jur. Thomas Schwenke